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Technical SEO
On-Page SEO
Off-Page SEO
Content Issues
Penalty Check
Recommendations
Local SEO (If Applicable)
Indexing & Crawling Issues
Schema Markup (Structured Data)
Keyword Analysis & Ranking
User Experience (UX)
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Technical SEO
- Website Speed & Performance: Measure page loading time, review the image usage and measure the servers’ response time in order to get the primary areas to work on.
- Mobile-Friendliness: Evaluate the functionality of a website in mobile devices, considering and analyzing its readiness and friendliness.
- Crawlability: Assess how well the search engine bots are able to crawl and index the site for optimization with the help of robots. txt or through noindex tags.
- HTTPS Status: To ensure the privacy of the exchanged information, check SSL certificate and make sure all pages are loaded through HTTPS.
On-Page SEO
- Meta Tags: Optimize title tags and meta descriptions of sampled websites for improved search engine results page positioning and click through rates.
- Headings (H1, H2, etc. ): Check the used headings properly to enhance the structure of the content together with its primary and easy-to-understand organization.
- Content Quality & Keywords: Engage in content relevance assessment, keyword usage and density and check for signs of over-optimization.
- Internal Linking: Check internal links to avoid incorrect role assignment in authority and link structure of the site.
Off-Page SEO
- Backlink Profile: Count the number and quality of backlinks as well as its authority and relevance to your topic.
- Anchor Text Distribution: Check the relevancy of anchors used in backlinking and avoid excessive use of any keyword.
- Competitor Backlinks: Look at the website’s backlinks and compare it to other significant competitors.
- Brand Mentions and Social Signals: Track unlinked brand mentions to turn them into backlinks, and maintain a strong social media presence, as engagement can indirectly boost search rankings.
User Experience (UX)
- Page Layout & Design: Evaluate the general appearance of websites, the organization of the linkages, and general usability.
- Bounce Rate & Dwell Time: Check out users’ activity levels to see if users are engaging with the site and spending prolonged time on it.
Local SEO (If Applicable)
- Google My Business (GMB) Listing: Check for gaps in the GMB profile, reviews and make sure name, address and phone number are the same on GMB.
- Local Citations: Check the validity and existence of business information in the local directories.
Indexing & Crawling Issues
- XML Sitemap: Check the XML sitemap for its relevancy and structural conformity with the requirements and the inclusion of important pages.
- 404 Errors & Broken Links: Find and eliminate links that lead to a ‘404 Not Found’ page to provide a smooth user experience and enhance website ranking.
- Canonical Issues: Canonical tags should be checked in order to avoid such issues as duplicate content.
Schema Markup (Structured Data)
- Rich Snippets: Check structured data integration for rich results on SERP with examples such as ratings and product details.
- Schema Validation: It is equally important that use of structured data should be properly planned and that the data is properly validated.
Keyword Analysis & Ranking
- Target Keyword Rankings: See the current rankings of target keywords and compare them to the competitors.
- Keyword Gap Analysis: Find out which keywords the website is not currently using in its optimization.
Content Issues
- Duplicate Content: Check whether there are any characteristics of duplicate content on the site and if there are, resolve them.
- Thin Content: Know which pages don’t contain much useful information.
- Outdated Content: Look for information that is no longer relevant or create new information that can replace the old one.
Penalty Check
- Google Penalties: Check whether there are any user actions or penalties by Google that may have the potential of reducing the search results ranking.
Recommendations
- Actionable Steps: Give a list of recommendations according to the analysis done previously with a technical, content and backlinks approach.
- Competitor Insights: Identify SEO performance and relevant strategies of key competitors.
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