SAAS SEO Case Study (4X Organic Traffic Growth!)
In this case study, we’ll break down how we helped a SAAS company climb the search rankings and dramatically increase its organic traffic. This website is now receiving an estimated $18,000+ per month in organic traffic value!
Background
Our client is a niche SAAS company offering specialized software solutions. Their services were high-value, and even though their target keywords had relatively low search volume, ranking for just a few of them could mean massive revenue gains.
Prior to working with us, they had a well-structured website and some solid content, but they weren’t seeing the traffic they needed. PPC costs in their industry were steep—some keywords reached $100+ per click!—so a strong organic presence was crucial for long-term profitability. That’s where we stepped in!
SEO Audit & Strategy
As always, our first step was conducting a full SEO audit. We assessed their keyword rankings, traffic trends, backlinks, and on-page optimization.
Findings:
- No previous Google penalties.
- Moderate site traffic, but no real growth.
- Under-optimized content.
- Insufficient backlink authority.
We developed a targeted SEO strategy to address these gaps:
Identify Quick Wins:
- We found 50+ target keywords with low competition and a CPC of $15-$50.
- Many of these keywords were on page 2 or 3—close to ranking but needing a push.
Competitor Gap Analysis:
- Discovered 80+ additional keywords that competitors ranked for but our client did not.
- Shared these insights with the client and prioritized them for content creation.
SEO Execution Plan:
Month 1
- 1 High-Authority Guest Post – targeting an exact match keyword.
- 1 Guest Post – targeting another easy-win keyword.
- 1 Link Foundation Package – diversified naked URLs, branded, and partial match anchors.
- 1 Expert Blog Post (1,200 words) – focusing on a keyword gap.
Month 2
- 1 High-Authority Guest Post – targeting a product page keyword.
- 1 Guest Post – targeting another product keyword.
- 1 Link Foundation Package – continued brand and partial match anchor variation.
- 1 Expert Blog Post (1,200 words) – targeting a content gap keyword.
Month 3
- 1 High-Authority Guest Post – focusing on a high-value keyword.
- 1 Guest Post – supporting an important service page.
- 1 Link Foundation Package – reinforcing site authority.
- 1 Expert Blog Post (1,200 words) – optimizing for a new keyword opportunity.
SEO Results
After just two months, we saw major improvements:
- Organic traffic increased by 400%!
- Keyword rankings skyrocketed—several priority keywords moved to page 1.
- Domain Authority increased from 28 to 40, thanks to quality backlinks.
- Conversion rates improved by 35%, as more high-intent users found the site.
The Revenue Impact
Given the high-value nature of our client’s business, even a small increase in organic visibility meant big gains:
- Monthly estimated traffic value: $18,000+ (and rising!).
- New client inquiries doubled, leading to significantly higher revenue potential.
Takeaways & Next Steps
This case study highlights the power of strategic SEO:
- Targeted keyword selection can lead to major traffic and revenue gains—even in low-volume industries.
- High-quality link building and content creation drive rankings over time.
- SEO is a long-term investment, but the right approach delivers compounding results.
Now that we’ve seen the initial wins, the next few months will be even more exciting as we push more keywords to page 1 and continue building authority!
If you’re ready to scale your SAAS business with expert SEO, contact us at SEOReseller USA today!