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SEO Case Study: Real Estate Business (Organic Leads Increased by 200 percent)
In this case study, we will provide you with the actual experiences of our real estate client who got fantastically successful under SEO Reseller ’s Managed SEO Program.
The requirement of this client, who is a real estate agency dealing specifically with high-end properties, was to increase its online exposure in organic search and obtain quality leads in a saturated industry. By partnering with SEO Reseller , they were amazed at the changes in traffic, keyword positions, and web leads.
Let’s dive in!
Background
The client is a real estate agency that focuses on selling and leasing luxury residential and commercial buildings; they received few organic web inquiries. While they provided exclusive listings, they had issues with website visibility, leaving them to depend on paid ads and word of mouth.
Key Challenges:
- Poor Organic Rankings: The site was not ranking on the first page for such relevant keywords as “luxury homes in [city]” or “commercial real estate in [region].”
- Low Traffic: The website was able to get only up to 9% of its leads from organic search engines.
- Outdated Content: Soem property listings were not optimized for SEO to the extent possible with such collectively generic descriptions and missing metadata.
- Highly Competitive Market: The major problem was the competition with other real estate portals and significantly larger marketplace platforms.
SEO Audit
SEO Reseller begins with analyzing the client’s website to determine what needs to be changed.
Key Findings:
- Technical SEO Issues: Increased load time and lack of mobile friendly websites was to blame.
- On-Page Optimization Gaps: Meta titles and descriptions were not proper or done at all, and there is no structured data for real estate listings.
- Content Shortcomings: There were no interesting, relevant, and SEO-type blog articles and posts to evoke interest in potential consumers.
- Backlink Deficit: The domain had relatively low authority compared to competitors due to lack of sufficient backlinks.
Keyword Research
Using SEO tools, SEO Reseller identified several well-targeted keywords that have a close relation to the client’s business.
Key Insights:
- High-Intent Keywords: Phrases used as keywords like ‘house for sale in [city], ‘realtors nearby,’ ‘realtors close to me,’ ‘office space for lease’ had very big search volume and good conversion rate.
- Long-Tail Keywords: Terms such as “best neighborhoods for families in [city]” were used to target the top of the funnel.
- These observations formed a basis of the SEO strategy, pulling in both the transactional and the informational keywords.
SEO Strategy & Execution
From the audit and keyword research, SEO Reseller adopted an advanced SEO plan with different phases to improve the client’s search results and drive traffic.
Phase 1: Technical SEO Fixes
- Guest Posts: Image compression was done; enabled browser caching and minimized CSS/JavaScript file sizes for fast page loading.
- Content Gap Filling: Improved the layout of the site and made it more responsive to various screen sizes.
- Local SEO Enhancements: Brought specific, new schema markup into play to assist search engines in acknowledging property listing.
Phase 2: On-Page SEO Enhancements
- Optimized Metadata: Old Titles and Meta descriptions were changed to fit the target keywords and more engaging Call to Actions.
- Content Overhaul: Optimized properties' descriptions to bring out additional characteristics and niche keywords to match the target area.
- Internal Linking: Linked the property listings, blog posts and service pages together which results in better human site navigation.
Phase 3: Content Marketing
- Blog Strategy: Developed blog articles that were relevant to the long-tail keywords, like ‘Best [City] Luxury Area’ and ‘First-Time Guide to Investment Properties.’
- Localized Content: Create neighborhood guides to generate local search traffic and to position the client as a local market authority.
Phase 4: Link Building
- Guest Posts: Obtained relevant and quality backlinks from established real estate websites and blogs to the targeted website.
- Local Citations: Improved visibility in local directories like Google My Business, Yelp, and niche real estate platforms.
Results with SEO Reseller
1. Increase in Organic Traffic
Within six months, organic traffic increased by 150%, significantly boosting visibility for the client’s target keywords.
2. Higher Keyword Rankings
The client achieved top 10 rankings for high-intent keywords, including:
- “Luxury homes in [city]” (#3)
- “Commercial real estate in [region]” (#4)
- “Best real estate agents in [city]” (#7)
3. 200% Growth in Organic Leads
The client enjoyed better ranking as well as better content optimization through which he noted a 200% increase in organic lead inquiries from the website.
4. Improved Domain Authority
The link-building strategy increased the domain authority to 12 points, and the site became capable of competing with big platforms.
Takeaway
Hence, the current case showcases the true potential of the SEO strategy that is specific to the requirements of the real estate sector. Through the Managed SEO Program offered by SEO Reseller , the client was able to establish a strong foundation and see an improvement in traffic, rankings, and leads.
If for example you’re a real estate business that aims to be at the summit of your niche, SEO Reseller is here to assist you. Whether it involves the more mundane aspect of technical SEO, or content marketing and link building, we have the full package for your brand new online face lift.
Call SEO Reseller today to get quality organic leads for your real estate business!