Client Background

A regional plumbing company based in Florida came to us with a clear goal: increase visibility in their service area and drive more calls from nearby customers. They had minimal online presence, inconsistent business listings, and no real SEO strategy in place.

Challenges

  • Low rankings for localized keywords like “emergency plumber near me”
  • Inconsistent NAP (Name, Address, Phone) across directories
  • Poor Google Business Profile optimization
  • Zero local citations or schema implementation
  • No backlink profile or local authority

Our Local SEO Game Plan

At SEO Reseller, we implemented a hyper-focused Local SEO campaign targeting the client’s primary service areas. Here’s how:

1. Local SEO Audit:

Identified NAP inconsistencies, missing citations, and under-optimized local pages.

2. Google Business Profile Optimization:

We completely overhauled the client’s GBP – updating categories, services, hours, photos, and keyword-rich business descriptions. Weekly posts and Q&A optimization were added to boost engagement.

3. Citation Building & Cleanup:

We submitted accurate NAP data to 75+ high-authority local directories and cleaned up incorrect listings using our citation cleanup tools.

4. On-Page Local Optimization:

Location-specific service pages were created and optimized for target cities. We added local schema markup and structured FAQs to improve relevance.

5. Local Link Building:

Earned backlinks from neighborhood blogs and local news outlets to build regional authority.

6. Review Generation Strategy:

Guided the client through a process to gather authentic 5-star reviews, increasing trust and map pack visibility.

Results Within 5 Months:

  • 3X Increase in Local Leads via Phone Calls and Web Forms
  • Ranked in the Google 3-Pack for 12+ Target Keywords
  • 85 Local Citations Created/Cleaned
  • Traffic from Google Maps Up by 178%
  • Website Clicks from Local Searches Increased by 250%

Conclusion

Through a structured Local SEO strategy, our client became the top-rated plumbing business in their area – outranking bigger competitors and turning Google Maps into a lead machine. Want to do the same for your local business or clients? Partner with SEO Reseller USA for proven white-label Local SEO solutions.