Introduction
The finance industry is a cutthroat digital environment wherein positioning within the first page matters a lot for the sustainability of the business. A financial consulting firm that came to SEO Reseller was facing challenges in generating quality leads because of low visibility online. Applying an extensive SEO plan, we received a 210% growth in organic visits and 150% conversion rates in eight months.
Client Overview
Industry: Financial Consulting
Services: Financial planning, investment strategies, and tax consultation
Location: Nationwide, U.S-based
Goals:
- Increase overall rankings for related financial keywords with high competition.
- Grow the traffic originating from the organic search and position the project higher in search engines.
- Drive qualified leads through organic search.
Challenges
- Highly Competitive Niche: In the finance sector, there is heavy competition with most of the brands already well-settled, leaving little room for the newcomers at the top of the SERPs.
- Lack of Targeted Content: The client’s website had no content created specifically towards high-value keywords and the needs of customers.
- Low Domain Authority: The site had limited backlinks from authoritative finance-related domains.
- Complex Services: Finance-related keywords often require detailed, expert-level content that complies with industry standards.
Strategy
To address these challenges, SEO Reseller designed and executed a multi-faceted SEO strategy targeting technical, content, and off-page optimization.
1. Technical SEO Optimization
Our technical audit revealed several areas for improvement:
- Page Speed: Enhanced performance by compressing large files and enabling browser caching.
- Mobile Optimization: Ensured a seamless user experience on mobile devices.
- Schema Markup: Implemented finance-specific schema to highlight services in rich search results.
- Core Web Vitals: Improved metrics such as Largest Contentful Paint (LCP) and First Input Delay (FID).
2. Content Strategy
We developed a content roadmap to address gaps and target high-intent keywords:
- Developed pillar contents on such areas as “Comprehensive Financial Planning” and “Introduction to Investment.”
- Blog articles responding to often-asked queries like ‘How to Save for Retirement’ and ‘Tax Saving Tips for 2025’.
- Optimized existing service pages for transactional keywords such as “financial consultant near me.”
3. Local SEO Enhancements
Given the client’s interest in attracting both national and local clients:
- Google Business Profile Optimization: Updated descriptions, services, and added high-quality images.
- NAP Consistency: Standardized Name, Address, and Phone number information across directories.
- Local Citations: Built citations on finance-specific and local business directories.
4. Backlink Development
To build the site’s domain authority:
- Acquired backlinks from finance-related publications and blogs.
- Published thought leadership articles on reputable financial websites.
- Conducted outreach campaigns to secure mentions in finance-related news outlets.
5. Analytics and Adjustments
Using tools like Google Analytics, Search Console, and SEMrush, we monitored progress and refined strategies as needed.
Results
Our tailored approach delivered significant improvements across critical SEO metrics:
1. Organic Traffic:
- Achieved a 210% increase in organic traffic within eight months.
- Local traffic rose by 180%, driving more regional inquiries.
2. Keyword Rankings:
- Ranked on the first page for over 50 high-intent keywords, including “financial consultant services” and “investment strategies.”
- Achieved top 3 rankings for local queries like “financial planning services near me.”
3. Conversions:
- Website inquiries increased by 150%, with a notable rise in qualified leads.
- Conversion rate improved by 25% through optimized landing pages and targeted CTAs.
4. Domain Authority:
- Improved domain authority from 20 to 42 within the campaign period.
Key Takeaways
This case study highlights the importance of a holistic approach to SEO for the finance industry. Key insights include:
- Content Is Critical in Complex Niches: High-quality, authoritative content helped attract and convert the right audience.
- Local SEO Drives Regional Growth: Optimizing for local search queries proved vital for capturing nearby clients.
- Consistent Backlink Development: Securing authoritative backlinks built trust and improved rankings.
- Ongoing Optimization Matters: Regular adjustments based on analytics allowed us to stay ahead of competitors.
Conclusion
This financial consulting firm used SEO Reseller’s approach to make its website rank, improve targeted traffic quality, and increase conversion rates. From financial services to any kind of niche, our experts are ready to launch an SEO strategy that will suit your needs.
Now, get in touch with SEO Reseller to know how it is possible to assist your business to get the level of growth in the search engine you require.