Talk with an expert
Worried about the right strategy to adopt with your e-commerce business? Consult SEO Reseller USA today!
SEO Case Study: Home Decor Online Store (85% Increase in Organic Traffic!)
Here is a detailed case study about one of our clients in the e-commerce niche who was able to achieve stellar results in just six months with our helping hand that came in the form of a proper SEO strategy with the help of SEO Reseller USA.
Note that this client availed SEO Reseller USA services for a full-fledged SEO program that encompasses technical SEO, keyword optimization, and proper content implementation. Let’s get into it!
Background
This e-commerce company, focusing on home decorations and furniture products, was in a similar situation – they seriously lacked organic traffic. Even though the company has a well-developed website enriched with a vast choice of product categories, the website did not attract a significant number of visitors.
The client had used paid ads but could not have consistent leads and results or any reasonable returns on investment. They required a permanent natural approach that would help them occupy the top positions in search systems and confront more significant dealers in their sphere. That’s when they turned to SEO Reseller USA for the solution.
SEO Audit
The initial stage of our procedure was to perform a complete analysis of the usability with the use of an SEO audit.
- Key findings from the audit included:
- No Technical Penalties: No penalties algorithmic or manual were imposed regarding the rankings.
- Site Speed Issues: The site itself was unresponsive, especially on mobile, and would take its time to load.
- Duplicate Content: Product descriptions were often reproduced with or copied from manufacturers’ descriptions.
- Unoptimized Metadata: Titles and meta descriptions had no keywords relevant to the intended target audience and also poor CTAs.
- To do the same for your website, you should try using an SEO audit tool to discover the same problems.
Keyword Research
As for the keywords, we concentrated on the ideas that could potentially be optimized for better visibility at the moment, as well as on the strategies that would form the basis for future growth.
- Here’s what we found:
- Existing Keywords: The site was ranking for some of the words but it was nowhere to be seen on the first page for any of the competitive keywords.
- Easy Wins Analysis: We identified 987 “easy win” keywords on pages 2-3 with search volumes between 500-8,000 monthly searches.
- Content Gap Analysis: We identified 102 competitor keywords the site wasn’t targeting but had significant search volume (300-5,000).
- These findings became the foundation for our content and link-building strategy.
SEO Strategy & Execution
Based on our analysis, we developed a multi-step SEO strategy focusing on technical optimization, content creation, and link building.
Month 1
- Guest Posts: Secured two guest posts targeting high-priority “easy win” keywords.
- Technical SEO Fixes: Improved site speed, fixed duplicate content issues, and optimized metadata.
- Content Creation: Published a 1,000-word blog post targeting an informational keyword aligned with industry trends.
Month 2
If you’ve been hesitant to dive into the world of SEO, here’s why starting an SEO reseller business with SEO Reseller USA is a smart decision:
- Guest Posts: Continued to build backlinks with two additional guest posts targeting long-tail variations of primary keywords.
- Content Gap Filling: Published two new blog posts focusing on gaps identified in competitor analysis.
- Local SEO Enhancements: Optimized the site for location-specific keywords.
Month 3
- Anchor Text Diversity: Diversified anchor text in guest posts to include branded and partial match terms.
- Content Expansion: Published a long-form guide (1,500+ words) targeting a high-volume keyword.
- On-Page Optimization: Improved internal linking and updated older content with fresh keywords and multimedia elements.
SEO Results
Traffic Growth
Thanks to the easy wins strategy and consistent content updates, organic traffic increased by 85% in just six months!
Keyword Rankings
Before: The site wasn’t in the top 10 for any primary keywords.
After: Ranked in the top 10 for multiple competitive keywords, including:
“Modern home decor” (#3)
“Affordable furniture online” (#5)
“Handmade wooden tables” (#8)
Conversion Rates
With optimized product pages and improved UX, conversion rates increased by 22% compared to the previous period.
Takeaway
In just six months, SEO Reseller USA helped achieve significant growth for this e-commerce store by focusing on “easy wins,” addressing technical issues, and leveraging content to drive traffic.
This store is now positioned for long-term dominance in its niche. Over the next six months, we plan to target even higher-volume keywords and scale the strategy further.
If you want to see similar results for your business, our managed SEO programs can help. Whether you’re starting from scratch or need help regaining lost traffic, we’ll craft a strategy tailored to your goals.
Contact SEO Reseller USA today and start your journey to SEO success!