• Cybersecurity SEO Case Study -92%
  • Increase in Conversions – 18%
  • Increase in organic sessions – 92%
  • Increase in conversions – 2X’s
  • Increase in conversion rates

Challenges

A Highly Competitive Industry

Various businesses operate within the competitive cybersecurity market by offering equivalent services. Our client had to overcome the challenge of standing apart from the numerous competing companies in the market. Because the market contains numerous providers from various sizes the client needed their specialized service value communicated effectively to demanding IT customers for proper differentiation.

Evolving Cybersecurity Concerns

The dynamic cybersecurity environment forces businesses to maintain ongoing adjustments for new security threats. A flexible SEO approach needs to adapt to emerging trends and latest IT challenges to achieve optimal performance. Our goal was to optimize our client’s website both for present search demands and future cybersecurity-related challenges in the field.

Comprehensive SEO Strategy Required

The client required us to establish a complete SEO strategy which would serve their current requirements together with their future vision for growth. The project demanded more than site page optimization because we needed to rebuild their content alongside technical optimization and link-building practices. We realized our strategy needed continuous improvement because cybersecurity industries developed new challenges.

Solution

Researching cybersecurity thoroughly allowed our team to grasp the specific security problems which IT departments encounter in their daily operations. The acquired industry knowledge enabled us to improve our SEO methods and respond to shifting industry conditions.

Our understanding of the client’s specific niche reached a high level before we created their comprehensive SEO plan. This plan included:

  1. Our analysis of competitors showed us how well they performed and revealed empty areas in their approach that we could seize to gain an advantage.
  2. We executed a comprehensive technical review of the client’s website through which we ensured its search-engine optimality and user-friendly interface.
  3. The team optimized content metadata and internal linking structures for better search engine rankings through on-page optimization techniques.
  4. We created superior content which helped explain important cybersecurity matters while resolving the questions that IT decision-makers needed answers for.
  5. Link Building became part of our strategic plan which aimed to build domain authority to make the client a recognized authority in cybersecurity information.

Our full-circle plan and ongoing partnership with client marketing staff enabled us to develop a strategy that followed business aims and tracked market changes.

Results

The results speak for themselves. Our client obtained major improvements in search ranks and conversions when their comprehensive SEO approach ran for six months.

The target pages in the Organic Sessions experienced a noteworthy increase in traffic that reached as high as 150% on specific pages.

The client achieved a complete transformation of their conversion rate from 0.56% to 1.16% which showed that better-qualified leads developed due to higher traffic levels.

Critical webpages concerning cybersecurity solutions and product offerings moved from page two to place their rankings inside the top three Google search results.

The better organic search rankings led to direct growth in conversions and proved that the applied SEO approach delivered positive results.

Do you want to boost your search engine rankings for better website lead generation?

Our strategic SEO plans will help your cybersecurity business extend its online reach and attract better quality leads if you are set on this growth path. SEO Reseller USA provides solutions to help you gain comparable outcomes. Schedule a consultation today.