Car Dealer SEO Case Study — Boosting Website Traffic by 150%
Interested to learn how a car dealership increased its website traffic by 150% through SEO? It is a real-life example of how SEO can be used to restore the rankings and develop the online presence of a dealership based in the UK.
The Challenge
A luxury car dealership with multiple locations in the UK faced a major decline in search visibility. Key challenges included:
- A significant drop in search rankings due to a Google algorithm update
- Thin and duplicate content issues
- High bounce rates affecting engagement
- Inability to rank for valuable low-competition keywords
Their goal was to recover lost traffic and improve rankings for key service and product pages.
Step 1: Conducting an SEO Audit
Our first step was a detailed SEO audit to identify the underlying problems. We discovered:
- Content lacked depth, leading to poor search performance
- Duplicate pages diluted keyword effectiveness
- Weak backlink profile affecting authority
Using these insights, we designed a recovery strategy.
Step 2: Optimizing Existing Pages
Recovering traffic quickly required optimizing pages that were already ranking but needed a boost. We identified high-potential keywords using these criteria:
- Ranking positions between 6-30
- Keyword difficulty (KD) of 30 or less
- Cost-per-click (CPC) of at least $0.5
Our research identified 160 valuable keywords, mainly for product pages featuring specific car models. We enhanced their rankings by improving content, metadata, and internal linking.
Step 3: Competitive Gap Analysis
Next, we examined competitors’ keyword strategies to identify new opportunities. Since many rival sites had minimal content, we developed in-depth blogs targeting high-value search terms. This approach improved organic reach and domain authority.
Step 4: Link Building & Content Enhancement
To reinforce our SEO efforts, we implemented a structured link-building and content strategy:
- Acquiring authoritative backlinks via guest posts and outreach
- Creating detailed, informative articles on relevant industry topics
- Improving content readability and adding structured data
This ongoing effort significantly strengthened domain credibility and search rankings.
The Results: Impressive SEO Growth
- After three months, the dealership experienced remarkable improvements:
- Organic traffic surged by 150%
- Key product pages reached Page 1 of Google
- Website traffic value more than doubled
- High-value keywords secured top-ranking positions
Key Takeaways
- This case study highlights that even after a Google algorithm hit, strategic SEO efforts can drive recovery and growth. By focusing on:
- Fixing content issues
- Targeting easy-win keywords
- Leveraging competitive gap analysis
- Implementing a strong link-building strategy
- We successfully helped this car dealership regain and exceed its previous traffic levels.
Looking to Improve Your Dealership’s SEO?
If your website has suffered a traffic drop or struggles with rankings, our managed SEO services can help. Contact us today to build a customized strategy for your business!
